Why Create a Game? – 10/29/12

Published on Monday, October 29th, 2012

Why Create a Game?

Guest blog by Peter Caparso, President – North America, Adyen Global Payment Services


Adyen’s Peter Caparso (center) at the 2012 MassDiGI Game Challenge.

Why do you create a game? I like to ask game developers this question and the answers I get back often involve creativity and innovation. What a lot of folks don’t take into consideration when creating their title is how are you going to get paid? Making the next break-through viral game involves intelligence, design and money. If your title doesn’t sell, then you won’t be producing many new titles anytime soon. Take some time now to consider the commercial elements of your release so that when you go to market, you mitigate potential failure points.

The best advice I would give to future developers and publishers is to take a moment and consider your monetization strategy. What markets do you want to reach? What payment methods will you accept? How much is it going to cost you to accept payments? There are many options available to you and if you do a little homework, you can quickly put a payment plan in place that should accommodate your needs. Banks, payment companies and even wallet methods (like PayPal) can all offer you solutions however make sure you find the right partner for your needs.

One last bit of advice, make sure you negotiate some wiggle room when you do sign up with your bank/payment provider so that as business conditions change (i.e. your title is a smash!) you can alter what you pay to allow you to reap the benefit of producing a successful game.

Adyen’s Westborough, MA-based team is always willing to discuss payment strategies. For more information, please feel free to contact me directly at peter.caparso@adyen.com.

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