The Hive at The big payoff when video games are free

Published on Tuesday, December 18th, 2012

Here’s one way a video game company can get gamers to try a new release: Make it free.

A number of game studios, including several based in Massachusetts, have embraced the free-to-play model for new game products. That includes some of the big boys. According to a Bloomberg News report early this fall, giant video game maker “Electronic Arts Inc., whose ‘Command & Conquer’ is ranked by researcher NPD among the top-five best-selling PC franchises of all time with more than 30 million copies sold since 1995, will make the game free online next year.”

Read the full story by MassDiGI’s Monty Sharma by clicking here.

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