SIPBLOG: At the beginning – 6/1/22

Published on Wednesday, June 1st, 2022

Hey there, my name is Brendan Horack. This summer I’m heading up marketing for SIP along with some other management/ coordination stuff. I’m a production focused IMGD student at WPI.

SIP 2022 has begun and the teams are all working diligently to refine ideas and find inspiration for the amazing games that they will make over the course of this summer. I’ve been sitting in with every group and have had the opportunity to see distinct styles of organization, ideation, leadership, and more. That being said, I think they are all acclimating well to their teams after some brief orientation. Some teams are working with word clouds, and some have made mood boards. They have come up with a wide range of concepts with all sorts of unique themes. None of the ideas are final, but the teams have shown a lot of promise.

Team Naan - mood board

Mood board – Team Naan

My experience has been a bit different than the others due to the nature of my role and my responsibilities. As I said, I spent some time sitting in with the different groups to hear and see what they were working on. However, while I was observing them work, I was working on preparing details and plans for our marketing goals and setting up some exciting guests and other experiences for us throughout the summer. We have some plans for SIP alumni, local developers, and more. I’m looking forward to sharing the happenings with everyone on all our social media platforms. Check those out if you get the chance.

Concept art - Team Channa

Concept art – Team Channa

We were online for the first two weeks, but it seems like move-in went relatively well. We are hosting SIP at WPI for the first time and are experiencing understandable hiccups, but everyone was excited to get moved in and take advantage of the cool facilities the campus has to offer. Stay tuned for more as we work towards releasing some awesome games!

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